Website Audit Report
Traditional Designs Ltd — traditionaldesignsltd.com
March 2026
0
/ 100
Poor Health
Traditional Designs Ltd — traditionaldesignsltd.com
March 2026
A high-level snapshot of the current state of traditionaldesignsltd.com across authority, traffic, and technical performance.
Critical usability and design issues discovered during our manual review of the homepage and key pages.
The main hero image on the homepage doesn't render, leaving a massive blank white space above the fold. This is the first thing visitors see and it creates a terrible first impression.
The page has 2 H1 tags ("Browse Our Color Catalog" and "News & Articles"), neither of which describes the main page topic. The primary heading should be something like "Houston's Premier Countertop & Flooring Provider".
The text reads "how our material can fits for your imagination" — should be "can fit". Unprofessional for a business website.
Multiple sections have enormous empty gaps, suggesting missing background images or broken lazy-loading. The "Browse Our Color Catalog" section has ~500px of empty space.
This is extreme bloat. Most professional sites load 5-15 scripts. This severely impacts performance and Core Web Vitals.
CSS bloat from likely unused WordPress plugins. Should be consolidated to 2-3 files maximum.
Accessibility violation and missed SEO opportunity. All images should have descriptive alt attributes.
Latest blog posts are from 2023-2024, none from 2025-2026. This signals an abandoned site to Google and hurts freshness ranking factors.
Keyword rankings, historical trends, and technical SEO health assessment based on SEMrush data.
| Keyword | Position | Volume | Traffic % | KD |
|---|---|---|---|---|
| countertops & flooring by traditional designs | #1 | 70 | 23.8% | — |
| granite countertop houston | #3 | 390 | 10.6% | 41 |
| countertops houston tx | #2 | 210 | 7.2% | 38 |
| countertop installers houston | #1 | 110 | 6.0% | 27 |
| granite countertops houston | #4 | 390 | 5.5% | 41 |
| houston countertops | #2 | 170 | 5.5% | 44 |
| custom countertops houston | #1 | 90 | 4.7% | 40 |
| countertop installation houston | #1 | 210 | 3.0% | 28 |
| traditional designs | #1 | 260 | 2.6% | — |
| kitchen countertops houston | #3 | 90 | 2.1% | 44 |
Analysis of the site's backlink portfolio, anchor text distribution, and historical link acquisition trends.
| Domain | Authority | Backlinks | Country |
|---|---|---|---|
| pinterest.com | 100 | 1 | US |
| bing.com | 94 | 11 | US |
| windy.com | 82 | 2 | US |
| yellowpages.com | 56 | 7 | — |
| coub.com | 53 | 1 | RU |
| myspace.com | 53 | 2 | US |
| ghba.org | 30 | 39 | US |
How traditionaldesignsltd.com stacks up against its closest organic search competitors in the Houston countertop market.
| Competitor | Common KWs | Their KWs | Their Traffic | Relevance |
|---|---|---|---|---|
| houstongranitecountertops.com | 36 | 943 | 864 | 0.19 |
| wavegranite.com | 33 | 418 | 466 | 0.38 |
| granitecountershouston.com | 30 | 249 | 323 | 0.44 |
| omnisurfaces.com | 30 | 3,204 | 3,257 | 0.02 |
| terragranite.com | 28 | 844 | 818 | 0.17 |
| granitegraniteinc.com | 28 | 3,167 | 2,328 | 0.04 |
| galaxystones.com | 28 | 371 | 1,169 | 0.25 |
| earthstonetexas.com | 25 | 1,911 | 3,630 | 0.07 |
Page speed metrics and resource analysis from Chrome DevTools profiling.
The site ranks in 16 databases globally but presence outside the US is minimal.
A phased roadmap to address critical issues first, then optimize for growth.
Let Black n Orange help you turn these insights into results.